Category Archives: Better Communication

A Simple Guide for Talking to Your Jewish & Israeli Friends

Here are some simple Do’s and Don’ts to help you discuss the current conflict in Israel with your Israeli or Jewish friends on social media. These suggestions are tongue-in-cheek. Except they aren’t. Because most everybody I know who lives in Israel has received one or more of these types of messages and folks – this is not helping.


DO NOT:

THE HATER

Hey! I’m angry about this! Why is your A) country B) government C) army D) people committing A) genocide B) such cruelty C) racism D) apartheid?!

DO:

Hey, this is really awful, are you okay? Can you help me understand what is going on?

DO NOT:

THE OTHER HATER

OMG! Be safe! Arabs are all A) terrorists B) animals C) stupid D) all of the above! You should A) get rid of them! B) hate them! C) cheer on the world to wipe them out!

DO:

Hey, this is really awful, are you okay? Can you help me understand what is going on?

DO NOT:

THE DUBIOUS PATRONIZER

I just love and support blessed Israel so much because the messiah and Jesus and stuff and bless Israel and I’m sending you a tee-shirt and our prayer group is praying for you because my agenda (aw, poor Jews) my agenda (if they’d only listened before) my personal belief system (this is so biblical!) my agenda. LOVE YOU!

DO:

Hey, this is really awful, are you okay? Can you help me understand what is going on?

DO NOT:

THE SLACKTIVIST

Israel is totally committing human right’s abuses, dude. TOTALLY.  Oh btdubs you should totally “like” this amazing non-violence/positive thinking/rainbow/pro-peace/pro-Palestian Facebook page? Because I’m serious (pause to put down your Starbucks Mocha Frappuccino here) – if everybody just stopped and listened – this would not be happening! That’s what we did on my street in Beverwood when things got really heated about the parking permit situation. It’s like the POLICE are like Israel, right? And the people just trying to PARK are the Palestinians! It’s horrible, dude, what if YOU just wanted to PARK?! Anyway, I’m going to meditate about peace now, okay? And then I have yoga. Be safe, love you, bye!

DO:

Hey, this is really awful, are you okay? Can you help me understand what is going on?

DO NOT:

THE CENSOR

I can’t believe you just posted that picture or video of  A) rockets and sirens B) Israelis running C) Gaza suffering D) your dog. What about the OTHER SIDE, why can’t you LOOK AT THE OTHER SIDE TOO?! How can you even POST that?!

DO:

Wow. A) that must have been frightening. B) That looks terrible. C) I like your dog. Are you okay? Can you help me understand what is going on?

Suggested responses:

Thank you for asking me how I am.
I am okay.
I am not okay.
Thank you for remembering that I live here and that makes it particularly confusing and painful for me.
I know a lot about this conflict.
I don’t know enough about this conflict.
I need a blueberry popsicle and can’t really talk about this right now, okay?

Resources to Read, Suggest and Share

*Send suggested additions to this list to or leave a comment.

Contested Land, Contested Memory by Jo Roberts: Probably the most important book I have ever read on the topic of the Israeli-Palestinian conflict. Highlights the need for acknowledgment of the pain and the history of each side. Thoughtfully written, thoroughly researched with copious sources.

From Beirut to Jerusalem by Thomas Friedman: a fantastic primer about the conflict, real politik and splinter groups of splinter groups in Lebanon, Israel and the Middle East in general. Complete with index and helpful timelines and maps.

Truth & Beauty in Wartime: FB page updated several times daily with diversity, personal accounts and credible sources.

From the Huffington Post: 7 Things to Consider Before Choosing Sides in the Middle East Conflict, by Ali Rizvi. A well reasoned and comprehensive article.

Be a Conscientious Objector in a Social Media War: An impassioned blog post from right here on Stories Without Borders about the massive and sometimes frightening influence of social media and how particularly during stressful times, we should use it wisely.

Learn more about Slacktivism and why it stinks. 

Postscript:

None of these absolutely true examples are meant to disparage anyone in particular or to intimate that the views of those outside of Israel don’t matter. They do.  You might be surprised by how an Israeli really feels about this situation (a few hints: upset. scared. defensive. confused. grieving. despairing. angry). If you truly want to have a conversation about this conflict and to learn more about it, don’t jump in with both feet and make sweeping statements or assumptions. You are entitled to your opinion but inviting a meaningful conversation of open dialogue with your friend doesn’t generally start with a sweeping statement or foggy ideals. Read up before you chime in. And if you don’t have the energy or time? Maybe just make sure your friend is okay.

Talking About Israel

coexist
Click here to listen to a discussion I had with Strength to Strength’s Sarri Singer and radio host Brian Jackson about the situation in Israel and the importance of narrative to influence, inform and sometimes even heal.

Discussion Link

Be a Conscientious Objector in a Social Media War

bradyWhen Mathew Brady published his photographs of the slain soldiers of the Civil War, America was shocked. Never before had we actually seen the torpid dead lying on the battlefield. Brady’s aching photographs brought war right into the living rooms of Americans and changed the face of warfare forever.

A lot has changed since Mathew Brady made war more personal. Never before have the opinions of so many been in the hands of so many – posting, sharing and disseminating opinions and inflammatory pictures and videos without taking the time to be analytic about just whose opinion we are championing or why beyond having had a knee-jerk reaction to it.

A picture is worth a thousand words. Or a video. But what picture? What words? In this age we have to ask if a picture has been doctored. Welcome to 1984. Orwell would be proud.

When social media and conflict collide, the result is a house afire. ISIS has a Twitter account. This is the age of “Performance terrorism”.

Violence. The word sounds just like what it means. Sharp but blunt, a cutting, tearing wound. And after the violence, blood, tears, trauma, pain.

There is a disturbing amount of verbal violence on Facebook about the Israeli-Palestinian conflict. I am discounting the absolute hate-filled nutters – left, right and center. They are not worth discussing because they represent a vitriolic but tiny minority, in actuality. We know that.

No, I am talking about really nice, intelligent, caring people who think they are helping by reposting primarily pictures and videos the sources of which are not vetted, generally not credible, and most certainly not given in context. Context, you see, is everything. The chocolate ration is five grams today.

[Real time update: I just ran to a bomb shelter for what was, conservatively, the 25th time. I shall continue.]

For the most part, these helpful sharers of “information” about the conflict in Israel live comfortably thousands (and thousands) of miles from where this particular conflict is playing out.

I on the other hand, have no doubt in my mind that an invention called The Iron Dome is why I am alive to write this. And I am lucky. Because my fellow humans – 45 miles away from where I live? They do not have this invention. No. They are open to whatever falls from the sky.

One of many marked differences between me and my cousins in Gaza? Is that I have an air conditioner and a laptop and I can write this. And I write it for them. For all of us. Because you all out there? In Facebookland? You are missing the point.

With so much confusing and frightening us today, we are now offered a whole new way to cope – social media. But let us be cautious of these online pitchforks and torches.

Whether you are posting GO Israel! Go IDF! Or “My god, look at this video of Israeli soldiers doing this awful thing!”, you are not standing up for a problem, you just became a part of it.

I find myself posting on Facebook a lot – “I just ran from another siren! This happened to me! This is happening!” It’s my way of screaming WHY?!

And you? Who live thousands of miles away from the Middle East? You want to scream too. So you post something – some video – some logo – some protest. And you say LOOK AT THIS!

Social media is a powerful way for us to communicate and to express and it is good. Until it is bad. Every time you post something that isn’t your personal experience, you have just become a part of someone else’s agenda, of someone’s bias. Most often a bias like “kittehs are cute” or “this recipe looks great” or “I also liked this film” – but what if the bias is something larger, something really relevant – something that can even incite? If you incite for anything you should incite for peace, for understanding, for context and for compassion. Pointing out the likely photoshopped or out of context atrocity which rips your heart out of your chest is likely to incite someone to HATE whomever is deemed as responsible. Incite thought. Incite analysis. Incite critical thinking.

Before you repost something about any conflict anywhere, that you are not directly involved in, ask yourself a few questions about the source.

Warning: This all requires critical thinking, something that takes a moment. Bear with me: it’s worth it.

Is this a credible source? Is the source a person you actually know? A journalist? A peace organization? Or is the source an advocacy group? What or whom do they advocate for? Use Google to find out more.

Does the source have credentials? Does this source have academic, occupational, experiential or any kind of direct involvement in this issue? What do they stand to gain by your sharing the information? With whom are they affiliated?

Is context given? What else was going on in and around that picture, video, etc.? Be critical – LOOK for an agenda. What does your gut say?

What is the intention? What is the post seeking to have you now do? Share? Send money? Be angry? – what? Is/was there any attempt to speak to the other “side” of this issue or conflict? That was reasonable sounding?

Stop right now. Question me. Question what you are reading right this very moment. I have biases. I am a woman, a mother, a Jew, an American, an Israeli, a needer of sunscreen and a pretty good cook. I am from Northern California. I am a person with a history. Of course I have a bias about many things. Google my name. Check me out.

When it comes to the conflict in Israel many are being manipulated into thinking there ARE sides, and that you should – you must – take a stand. Because damn it, from all the way in Philadelphia or London or San Diego – you CARE!

It’s lovely that you care. We all care. But what shall we care about? Empathy fatigue sets in. We must choose something to care about. Abused animals, abused children, rape culture, the war in Ukraine, the war in Syria, the war in Israel, homelessness in the US (well, that one is too commonplace to get particularly worked up about anymore, isn’t it?)

How do we choose what to care about collectively and individually as our attention grows more and more splintered and overwhelmed. We humans tend to just pick up our pitchforks and join the crowd that seems to be going in a particular direction. That is easier, we don’t have to think.

It is the mark of an educated mind to be able to entertain a thought without accepting it. ~ Aristotle

The stories that we tell ourselves collectively and individually are powerful.

hiroshimaAs an American, I was brought up to believe that the bombing of the civilian populations in Nagasaki and Hiroshima were necessary to end a terrible war. Somewhere between 130,000 and 250,000 individuals – civilians – women and children, were vaporized in seconds. But it was necessary, right? That is the story I was told.

Let me be perfectly clear, if there were no Iron Dome, I would not be writing this. This is a fact. Why does Hamas siphon millions of dollars in aid into housing their absent leaders in luxury in other places? Why did Hamas not use millions of dollars to build shelters for their citizens? My government protects me. I am grateful. But I am not happy about what is happening – do not mistake my gratitude for condoning a war waged in a civilian population.

If you are interested in a diversity of thoughts and opinions about this particular conflict – updates that are serious, funny, sad and articles that are vetted, credible and contextualized, I suggest you like the Facebook page Truth & Beauty in Wartime.

If you’d like to do some in-depth reading and thinking about the conflict in Israel, here is a beginner’s reading list: Damascus Gate (Robert Stone) From Beirut to Jerusalem (Thomas Friedman), Contested Land, Contested Memory (Jo Roberts) The Lemon Tree (Sandy Tolan)

You feel sad and upset? Me too. You want somewhere to focus your anxiety and fear about the state of the world today? Me too. Let’s think globally, act locally and rise above the strong urge to make the conflict in Israel a simple one, with good guys and bad guys.

Criticize your country, where your problems are. Embrace non-violent communication. Exchange ideas. Put down your Facebook and put on your shoes. Go give a helping hand in your community. We don’t need any more torches or pitchforks in the Middle East, in case you may have noticed.

socialwarMost importantly, don’t be a mouthpiece for those who are really pulling the strings. Divide and conquer – when you get the populace too riled up to think straight, when they believe in this or that rhetoric – you wield great power. Just ask Nazi Germany. How could that have happened, we ask? How could ordinary Germans, Poles and Austrians have acted so inhumanely? Believe you me, if Facebook had existed preceding and during the second World War, the culture of fear and violence that blossomed into the deaths of over 12 million people would have been twice as effective in half the time.

History repeats itself. Just say no. Object to verbal violence on Facebook through your peaceful dissent of being herded into feeling MORE afraid and MORE separate from the “other”.

It’s not easy – I am telling you it’s not easy. I have a pounding heart on a daily basis. Either from running when another siren goes off, or from reading the local news in Israel, or from thinking about the suffering so very close to where I live. I feel angry! I feel heartbroken!

But the very essence, the very meaning of faith and grace and beauty, is to resist becoming a part of the ugliness, isn’t it?

I think many of us feel almost paralyzed about some of the news today. We want to help but what shall we do?

Here is what you should NOT do: parrot or repost Facebook updates that are on either “side” and that do not use any context. Even better? You can have a look around at the issues in your community and start pitching in there. It might not seem as urgent or exotic as WAR but it is what you can do from where you are.

Think before you post or repost or share the point of view of a “side”. Be part of the solution. If you are a writer – write it down. If you are an artist, paint it. If you are a musician sing a song to someone who is lonely and if you are none of the above, just put on your shoes, walk out the door and find somebody in your community who would like to be read aloud to, or who needs food donated.

Stories matter. Narrative is everything. Be a part of a better story by being a conscientious objector of irresponsible, inflammatory social media wars.

In the words of Mother Theresa:

“I was once asked why I don’t participate in anti-war demonstrations. I said that I will never do that, but as soon as you have a pro-peace rally, I’ll be there.”

Do Not Read This.

headline

.לחצו פה להסבר על תרגום לעברית

Whether you are a filmmaker, an entrepreneur with a new app or product, or a blogger, you know that the first few words you say about your project are critical. It’s the make or break moment.

Think of your personal life. When someone says “I have bad news….” your stomach clinches and you brace yourself.  Or if they say “I have great news…” you experience excitement and hope.  But more to the point, do you know the feeling you get when someone says “Well, it’s a long story. But…” and your eyes glaze over immediately. IMMEDIATELY. Because it’s going to be a “long story” which is not appealing. Sometimes the qualifier “well, to make a long story short…” is also an eye-glazer, since that is almost always followed by a LONG story.

So you know you have only a very short period of time to grab and hold the interest of your reader or listener. Really, this idea applies to just about everything, from dating to pitching a Hollywood executive to pitching an angel investor.

Our attention spans have gotten shorter. And in a non-personal situation, your listener has no reason, no obligation to actually listen to you anyway. Or even pretend to. So it’s bit merciless.

Any easy and obvious arena in which to notice short attention span thinking is on Facebook. When you share a post that contains a link, the link automatically generates a lead in – the first few words of the article, generally, or in the case of some manually edited sites, a selected quote that characterizes the piece.

So what happens very often is that a person will “like” the link – and even comment on it – but not read the article itself. They just “like” the headline and make assumptions based on that.

That should frighten us, collectively. As individuals we need to slow down and digest information. Especially in a world hungry for truths.

But as creatives who battle with this (for now) short attention span problem, we really have no choice but to play along and work with it.  Yes, as a blogger, you want a title to have as much curiosity appeal as possible so that people will definitely click on it.

But don’t forget that if you ever aspire to be a writer who is taken seriously by those who matter – publishers, filmmakers, decision makers, etc.? You need to follow through with an entertaining, cohesive article, script or pitch.

So this post is really about two things:

In your personal life: Really be aware that a snappy headline or first paragraph or two are not going to be enough information for you to really grasp a subject unless that subject is George Clooney, in which case, a picture is worth a thousand words. Ha!  But generally speaking, make it a habit to slow down and pay more attention to what you read and to be more critical and analytic of it. You might be “liking” and commenting on things that you actually are not informed of. Minimally embarrassing, this habit can also have major repercussions as you become one of the Willingly Uninformed.

In your business life: Use snappy titles, headlines and opening remarks to grab attention! Of course! But if you really want to make in impact, follow up with information that is well organized, entertainingly conveyed and impactful. That is, if you CARE about getting published, funded or represented.

שלום לכם דוברי עברית! כדי לקרוא את הפוסט הזה בעברית, השתמשו בדפדפן כרום ולחצו על “Translate” למעלה. כדי לקבל הסבר מעמיק יותר, לחצו פה.

 

Word Crimes!

When Stories Become Truth

coexist

.לחצו פה להסבר על תרגום לעברית

You’ve heard the advice a million times in your life - believe in yourself. Have confidence.

The stories that we tell ourselves, about ourselves, about our worlds, are very powerful. We need them. When we believe our stories, we can cope with what we think is truth. And we desperately need some truth to hang onto.

If the narrative – the story – you are creating and defining is that of your business, your success, your life – GREAT – create a good one! A strong one! Never a story of victimhood or anger. That won’t help you succeed.

But if you are creating a story or contributing to a narrative of a larger story, of a shared story – be careful. What are you adding to the narrative?

On Saturday, July 12th at 8pm, Hamas informed Israel that in one hour they would rain down hell on central Israel. They were late. It started at 9:07pm. But what Hamas lacked in punctuality they made up for in the number and capabilities of the missiles fired.

I was on a safe room floor with 7 other Israelis. Suffice to say my Hebrew is not good enough to understand the panicked chatter as the building shook and sirens wailed.

When I emerged and naturally gravitated straight to Facebook to update my friends all over the world, I noticed a private message had come in. It was from an acquaintance that I have never met in person. The woman apologized for just having to get some things off her chest. She just had to. I read her long, inflammatory, angry rant about how awful Israel is while picking safe room dust out of my hair and listening carefully for more sirens. I couldn’t wait to check the news to see what was going on. I was (and am) ill knowing that Israel would most certainly strike back powerfully after such a provocative and heavy attack.

I was appalled, of course, to receive such a message at such a time and also to be the target of an emotional rant that has nothing to do with me personally. Unless I am in charge of political/military decisions in Israel and if I am, I would have appreciated some notice and at least a few sick days.

The next morning – I received a heartfelt apology via email.

I see this as a teachable moment – a chance for dialogue not anger, a moment that I could try, at least, to wring some understanding out of. Be the change you want to see in the world. That kind of thing.

This is what I said:

First, thank you for your apology, that is very nice of you. I know this is a heated topic, for all of us. Especially those of us actually living through it.

Strong feelings don’t bother me at all – it is natural to have them over such an emotional topic.

But one-sided arguments and intellectual dishonesty or laziness does bother me very much. I don’t mean you personally – although your argument was intellectually lazy. You are parroting things you have read or heard without questioning them and poking around the edges to look for agendas or bias. This is something that many of us do. We pick a narrative that fits our fears and preconceptions perfectly.  It’s the Arabs! They are terrorists! It’s the Israelis! They are bullies! That’s the truth! 

Americans have a complicated and emotional relationship with the idea of bullies and underdogs both. Bullies pop up on the internet, they have their own shows on Fox. We hate them. We are them. I don’t think this is only an American proclivity, this underdog/bully dynamic. And it certainly isn’t only an American knee-jerk to hold a powerful belief without knowing – or examining – why. All humans share that tendency. I understand.

Here’s a truth: there is no one truth about this or any situation. Its much more complicated. There are no good guys or bad guys except the gutless, self-interested leaders on both sides. All of the people suffer as our fears and paranoia of “other” gets fanned.

We are all human beings in this part of the world, and in Israel, there is a bitter dispute not so much over land (as it would appear) but over who really owns the narrative of this land. It is an argument that can never be won but this argument is exploited by political leaders and terrorist groups to maintain power and control. We are all victims in it.

Do not conflate Israelis with our right wing government and our poor leaders. Do not conflate Palestinians with Hamas. Examine the news with more intellectual vigor. Just whose “news” is this? Questioning what you believe and why is painful but necessary.

I don’t have an easy answer. Wrongs have been committed on both sides. Terrible wrongs. We should stop electing leaders out of fear or coercion. Not just here – all over the world. What is causing ISIS to come into such power so quickly? Fear, inequity, greed, poverty, a power vacuum. It was ever thus.

What can we do as humans? How do we control this flood of information instructing us as to who or what is right or wrong? We have to exercise our cold intellects, we have to information gather from many sources, we have to examine what we believe and why, and much more difficult, we have to accept ambiguities. Which are very hard to live with. That’s why we crave popular entertainment, action movies and the like. Because that’s where ambiguity goes to die. In the third act. With a great soundtrack.

What Hamas is doing is wrong – very, very wrong. The Israeli response is heavy handed but born of huge frustration and fear. Also wrong. There has to be a better way. But that way is not to belch forth one’s own fears and frustrations on a person who just got up off a safe room floor, who is dealing with this ambiguity much more than you are. Because there’s nothing ambiguous about a long range missile almost striking your house and there’s nothing ambiguous about the 100+ Palestinian civilians who have died in this.

I wish I could send a team of negotiators to both sides to wave a magic wand and hand out cold drinks, medical aid and stern, down to earth advice. I wish we could all get along. I wish we could lock the leaders on all sides into a big room together where they could work it out themselves and leave all of us alone while they do. Maybe it would be a little bit more pressing if their own lives were at risk – not everybody else’s.

And if wishes were fishes the sea would be full.

Be intellectually honest.  Vet the stories you hear. Is this part of a narrative that, like a train, takes us inexorably in this or that direction? Question what you read. Analyze it. Gather information from many sources. Then ask yourself which narrative you want to be a part of.

“Every time you tell yourself a good vs evil story, you’re basically lowering your IQ.”

-from Tedx Tyler Cowen: Be Suspicious of Stories.

I have to live with the ambiguity of this and so do you.

Let’s not fight. Let’s be the change we’d like to see in this world.

 

Your To Do List

לחצו פה להסבר על תרגום לעברית.

I have always been a list maker. Like you, I have a lot to do. Sometimes seemingly very disparate tasks: personal errands, family business, story editing, copy writing, essay writing, organizing a class I’m going to teach or a workshop I’m going to give, returning phone calls, getting to the post office before it closes. You know the drill.

Every time some kind of new technology seemed like a better way – any new idea, really – I tried it. Remember Palm Pilots? Tried that. It was more work to input my to-do list than to just do them. I tried using a whiteboard. A chalkboard. A fancy notebook. Various apps on my computer and iPhone.

todoNothing is or was as effective as just plain writing it down. Boring, right? But for me – effective. I use small, lined yellow tablets and importantly, I write in pencil so I can erase and rearrange my list as often as I want.

I make one list at the beginning of each week and as the list gets added onto and messier and messier, I make at least two other versions down the line.

Something that really helps me is to make sure that my list reflects my priorities for the week or for each day. There are some things, in other words, that MUST be done or else. And others that would be nice but that can be pushed back a couple or more days.

Of course, you have to watch those tasks because pretty soon they pile up too.

I make sure that the things that can be done quickly, I tick off the list right away.

It also helps to know what your personal style is, when it comes to work. I am a binge worker, meaning I might very well have a day or two in which I seem to get almost nothing done and then work for 8 hours without moving and get completely caught up. I know that about myself, so I don’t beat myself up; if something really needs to get done – I do it.

Interestingly, for me anyway, with all the apps and technology in the world, sometimes a piece of paper and pencil really is the thing.

Prioritize what you need to do daily, weekly and monthly. Use technology like alerts on your Google calendar (or the like) and mostly? Be nice to you. Your list is there to help you stay organized, not to make you feel bad. So don’t let it.

Here are more tips about how to create, maintain and vanquish your to do list!

Business Etiquette/כללי התנהגות עסקי

please

.לחצו פה להסבר על תרגום לעברית

A big part of doing business well is making sure that you are polite when you do.  That is obvious. But it’s more than about being polite, it is about having the best interaction you can have, right?

You want the person to call you back, to choose you, your company or your project.

There is an expression: you catch more flies with honey than with vinegar. It’s an important one. Because whether you are a writer, hi tech innovator, filmmaker or consultant, you need every interaction to go well and to plant seeds for future meetings.

Don’t think of business etiquette – or for the Hebrew curious: כללי התנהגות עסקי

honeyThink simply of being as effective in every transaction as you can possibly be. You have an end goal. How does it feel when someone wants something from you? Are you more likely to grant them a favor or read their script or look at their website if they are difficult to connect with, inconsiderate or too aggressive? No.

All favors are personal, at the end of the day, because we are people. And if you are setting up a meeting, on a certain level, you are asking a favor.

Here are a few simple and basic tips:

When Setting Up a Meeting

Know that we are all very busy. Offer two or three choices of times and dates. Make the meeting place convenient for the other person.

During the Meeting

Buy your listener coffee. Thank them for their time. Make time for small talk. Keep your business talk focused. Don’t go over time. Wrap up your meeting with clear goals and expectations.

Following Up

Wait 2 to 3 hours after the meeting and send an email follow up, thanking the person for the meeting and saying you look forward to the next step.

If you don’t hear back in 4 or 5 business days, email again and just ask how they are and if there’s anything you can do to help move the project forward.

If you STILL don’t hear back:

In the US and EU: don’t email again for another 3 to 4 weeks. Assume you are being ignored but not totally shut down.

In Israel: email again in another week. And the one after that. And then let it lie for awhile.

You don’t want to be a nuisance. But neither do you want an opportunity to slip through your fingers.

Here are more tips for following up. 

The Two Faces of Your Facebook Feed

drunkFB

לחצו פה להסבר על תרגום לעברית.

I have written before about curating your Facebook feed, meaning designing your feed such that it has the maximum entertainment and positive influence on your personal and professional life. You can read that article here. 

Today, let’s talk about managing how you appear to others looking at your page. What kind of feed are they getting from YOU?

Avoid the Unfriend Zone!  

The fact is, that most of us are on Facebook. You might have a personal page and a business page. Or, in some cases, the two might blend, somewhat.  The kind of Facebooker I am speaking about today, is the page that is a blend. That’s what I do too.

Say you are a consultant or you work at a company that is fluid, meaning you network and keep yourself mobile and available for other opportunities within your field. You don’t need a Facebook page to push a BUSINESS per se – you ARE the business.  Here’s four tips and explanations of them:

Tips for Targeting Your Facebook Feed

  1. Create categories for “close friends” and “acquaintances”. Create categories that are as specific as you want. (go to your page, click on friends, next to each friend a category will appear. click on the category, scroll to the bottom and click on “new list”.)
  2. Every time you post, choose the category or categories that can see the post. Every. Time.
  3. NEVER post rants about sensitive, polarizing subjects.
  4. Refrain from too many “selfies”, by all means. Even if they are business related. It doesn’t reflect well unless you are a teenager. That doesn’t mean NONE, just watch the ratio there.

Categories and Posting

Make sure you categorize your FB friends minimally into “close friends” or “acquaintances”. If you take the time – and I know it’s really a bitch after the fact – you can create even more categories so that your business peers are in a category of their own. So that, in other words, you don’t post pictures of your weekend family picnic to your business peers, and that you don’t post (necessarily) what a great business conference you went to to your close friends.

This means you need to slow down when you post and check the box for which group of people you are posting and subsequently will see what you are posting.

Be Careful What You Post

It goes without saying that posting pictures of you drunk at a bar is not a great idea, or that posting rants about politics, religious or other sensitive topics is a very good idea either. Stuff on the internet lives for a VERY long time.

Clean Up Your Facebook Categories and Think Through Your Usage and Why

If you are a business unto yourself – and more and more of us are these days – make sure your Facebook feed is one that you have curated carefully.

Personally, I have three pages – my personal page, which by default has a lot of business peers on it because I didn’t take the time, way back, to set up another page – my business page, Stories Without Borders, which is for writers, filmmakers, start up, high tech and other creative types in business and a page for the Tel Aviv Writer’s Salon, which as you can imagine is quite focused.

I am in the process of migrating business and professional contacts that are on my personal page toward my other pages. I am newly getting into the habit of not accepting every friend request on my personal page – which is how I wound up with over 2,000 FB “friends” the vast majority of which I do not know at all.

Because I was not careful to curate my pages in the past, it is taking some time to clean that up so that only select people see what I want the to see. Sure, like you, I post hilarious pictures of my cats doing stupid things.  I’m human. And I post a lot of articles from The Atlantic about social issues and politics. That interests me. But sometimes I want to post something about where I live – Israel – that will a) only interest Israelis and b) not subject me to a storm of political comments about Israel. I just want to ask a question or point something out that is specific to this place.

If you have a lot of Facebook friends, I know this can seem daunting but take an afternoon, or a couple of them, sporadically, and look at your list of friends. Unfriend those you truly never interact with. Categorize the others. Is this truly a FRIEND, or is this a nice person you met at a business Meet Up? Ask yourself, do you want this person to see the hilarious picture of your cats? Do you want the to see your selfie while you were on a roller coaster or at the beach? Maybe you do. But make that a conscious choice.

You may not want to maintain more than one page in which case you then must be extra diligent about creating and maintaining categories. And before you hit “post” make SURE you are posting to the right group. Look, if you post a picture of yourself at a family barbecue to a group of friends that are business friends, it’s not the end of the world. You ARE a human and more and more our personal and business lives do blend. But online you are curating an image and a reputation. Too many selflies, even in a business context, too many “life is great! be positive!” pictures with horses on a beach – and you will be taken far less seriously. Trust me on this. Create a category of friends who also love motivational pictures of waterfalls with nice quotes. That way you do not annoy those who are not into these things and are not written off completely.

It’s the same as anything else in life. You don’t invite a particular friend to go to the opera with you. No, that’s for your other friend, Dani. You don’t talk about UFOs with most people you work with – but you might with Shira, because you have lunch a lot and have become close. Same concept here.

 

 

Public Speaking 101

Did you know that public speaking is the most common fear in the world? More than sharks, spiders and tsunamis combined? For most of us, the idea of standing up in front of a group of people and talking – about anything – is like a nightmare of epic proportions.

Some of us do it regularly – I know I do. And as you might think, the more you do it, the easier it gets. Well – not easier, per se, but more normal. It’s an odd feeling to have every eye on YOU and to know that for a set period of time, you must entertain, educate and in some way please a large number of total strangers.

speakingThe difference between someone accustomed to public speaking and someone who is not is that the nervousness you feel just before speaking gets translated into high energy while speaking – rather than nerves that ruin your ability to speak. Same nerves – different response to it.  Depends on why you are speaking. Maybe it’s at a wedding, or maybe it’s a business meeting and you have a lot on the line.

Having a lot on the line can actually really make the nerves worse.

Here’s what I do:

I focus on about three or four parts of the room and move back and forth between them. If I have a friend listening and I know that, I avoid looking at them.

I remind myself that I am very good at what I do and what I know and that talking about it is no different.

I remind myself that the people at the talk or conference WANT to hear what I have to say. They are interested. They signed up. I’m already ahead of the game.

I do not practice.

But I do watch the time.

I have prepared more to talk about or do than the time allotted – just in case.

I leave time for pauses, for questions, for interactivity.

I talk to people the way I enjoy being talked to. Personally, entertainingly.

If I make a mistake or an error – I acknowledge it and keep going. I am human. Because am I relaxed about this possibility, I rarely make mistakes.

I write out bullet points only on index cards and use them as my notes. Simply writing them down is practice enough. I know my stuff.

I speak the same way to six people as I do to 1,000 people. It makes no difference, in actuality.

I love speaking and teaching. If it were torture for me, I wouldn’t do it.

If you find yourself in a situation where you HAVE to speak publicly and yet you’ve never done it or really fear it – there are some steps you can take (many of which are listed above) and I am available to coach you through your event. 

speakingHere are a few more tips:

Don’t memorize what you have to say – it will sound memorized.

Use notes as jumping off or talking points.

Don’t try to take in the whole room, narrow your focus.

Relax, you were asked to speak because you have something to say.

And some more tips about avoiding “ums” and “uhs”.