.לחצו פה להסבר על תרגום לעברית
Whether you are a filmmaker, an entrepreneur with a new app or product, or a blogger, you know that the first few words you say about your project are critical. It’s the make or break moment, in order to cope with all the difficult points, purchase dissertation abstract we use a service that we trust, but the selection of the source for everyone is individual.
Think of your personal life. When someone says “I have bad news….” your stomach clinches and you brace yourself. Or if they say “I have great news…” you experience excitement and hope. But more to the point, do you know the feeling you get when someone says “Well, it’s a long story. But…” and your eyes glaze over immediately. IMMEDIATELY. Because it’s going to be a “long story” which is not appealing. Sometimes the qualifier “well, to make a long story short…” is also an eye-glazer, since that is almost always followed by a LONG story.
So you know you have only a very short period of time to grab and hold the interest of your reader or listener. Really, this idea applies to just about everything, from dating to pitching a Hollywood executive to pitching an angel investor.
Our attention spans have gotten shorter. And in a non-personal situation, your listener has no reason, no obligation to actually listen to you anyway. Or even pretend to. So it’s bit merciless.
Any easy and obvious arena in which to notice short attention span thinking is on Facebook. When you share a post that contains a link, the link automatically generates a lead in – the first few words of the article, generally, or in the case of some manually edited sites, a selected quote that characterizes the piece.
So what happens very often is that a person will “like” the link – and even comment on it – but not read the article itself. They just “like” the headline and make assumptions based on that.
That should frighten us, collectively. As individuals we need to slow down and digest information. Especially in a world hungry for truths.
But as creatives who battle with this (for now) short attention span problem, we really have no choice but to play along and work with it. Yes, as a blogger, you want a title to have as much curiosity appeal as possible so that people will definitely click on it.
But don’t forget that if you ever aspire to be a writer who is taken seriously by those who matter – publishers, filmmakers, decision makers, etc.? You need to follow through with an entertaining, cohesive article, script or pitch.
So this post is really about two things:
In your personal life: Really be aware that a snappy headline or first paragraph or two are not going to be enough information for you to really grasp a subject unless that subject is George Clooney, in which case, a picture is worth a thousand words. Ha! But generally speaking, make it a habit to slow down and pay more attention to what you read and to be more critical and analytic of it. You might be “liking” and commenting on things that you actually are not informed of. Minimally embarrassing, this habit can also have major repercussions as you become one of the Willingly Uninformed.
In your business life: Use snappy titles, headlines and opening remarks to grab attention! Of course! But if you really want to make in impact, follow up with information that is well organized, entertainingly conveyed and impactful. That is, if you CARE about getting published, funded or represented.
שלום לכם דוברי עברית! כדי לקרוא את הפוסט הזה בעברית, השתמשו בדפדפן כרום ולחצו על “Translate” למעלה. כדי לקבל הסבר מעמיק יותר, לחצו פה.
Nothing is or was as effective as just plain writing it down. Boring, right? But for me – effective. I use small, lined yellow tablets and importantly, I write in pencil so I can erase and rearrange my list as often as I want.
Think simply of being as effective in every transaction as you can possibly be. You have an end goal. How does it feel when someone wants something from you? Are you more likely to grant them a favor or read their script or look at their website if they are difficult to connect with, inconsiderate or too aggressive? No.
The difference between someone accustomed to public speaking and someone who is not is that the nervousness you feel just before speaking gets translated into high energy while speaking – rather than nerves that ruin your ability to speak. Same nerves – different response to it. Depends on why you are speaking. Maybe it’s at a wedding, or maybe it’s a business meeting and you have a lot on the line.
Here are a few more tips:
