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Gil Avrahami was at the shopping mall, looking for a gift for his mother’s birthday. Entrusted with making sure he got the right gift, he was texting back and forth with is sister constantly. This one? This purse? That perfume? These shoes? What do you think?

You can imagine it’s already tough to get an Israeli – or ANY – man into a mall, much less be texting every few minutes about what color purse or type of perfume mom would like more.

Necessity is the mother of invention.

Then it came to Gil – wait – what if he could text several pictures and choices at once, and he and his sister could save a ton of time and just choose the right item, with the right price and be done with it?

Two years later, Gil is the co-founder and co-creator of Buzzzter, an sms application that raises the bar on Whatsapp, because it lets users post polls, pictures and lists in a single text. Planning a party? Easy. Need to figure out the right gift? Having trouble deciding which apartment is the better one? Enter – Buzzzter.

But it gets better – Gil had a surprise coming – the app, as it turns out, is wildly successful among retailers with inventory needs. 

A moment of frustration brought about a moment of inspiration and after a lot of hard work, challenges and commitment, Gil and his partner Shahar Zer unveiled Buzzzter. Who knows, maybe a billion dollar buy out is in their future too!